#GrowMyFollowing; Day Two

Hook your readers with CTA's & creative marketing.

For those of you just joining in, Fiddleheads & Floss Writing Services is offering a FREE 7-day course called #GrowMyFollowing. Today is Day Two and today we will cover a 3-tiered approach to hooking your readers, gaining followers, and driving engagement.

Now that we have:

Let us move on to the Tips & Strategies for DAY TWO. The concepts we will cover today will change how you have been approaching the marketing of your work--entirely. In this newsletter we’ll address the first of the three tiers; your Call to Action. The other two are covered in the email you received from Fiddleheads & Floss.

#GrowMyFollowing DAY TWO

The 1st Tier: Your CTA (Invitation)

What is a Call to Action?

The call to action is a specialized form of copy with a purpose. It is essentially an invitation for your reader to:

  • Follow your work

  • Sign up for your newsletter

  • Subscribe to your paid newsletter or service

  • Purchase a course you have designed

  • Buy your book

  • Share your post

  • Buy your merchandise

  • Keep in touch

What makes an effective CTA?

An effective CTA will capture your reader’s interest, appeal to their emotions, and create excitement, curiosity, or urgency that will generate clicks and follow-through. They should be short (less than 10-15 words!) and can be included within the text of your work, an email, within a clickable “button” or in a bio-esque tagline at the conclusion of your post.

The purpose is to create high conversion and click rates from the readers who come across your work. A good CTA will make your reader want more of what you have to offer them.

Tips for writing a good CTA

  • Keep it short and concise

  • Use a strong verb at the beginning of your CTA

  • Avoid passive language

  • Use at least one word that provokes emotion or enthusiasm

  • Think of the reader’s need and offer a solution

  • Incentivize

  • Make it easy and comfortable (avoid scary language like “subscribe” or “sign up”)

  • Establish a sense of urgency

  • Be consistent with your brand voice

Here’s an article that goes into more detail.

Make your CTA pop with bold, italics, color, larger font, a button. Make it easy to read and oh-so-clickable!

Thanks for reading and for joining Fiddleheads & Floss on this #GrowMyFollowing journey. Ideas or thoughts about CTA’s? Leave them in the comments!

Christina M. Ward

Blogger, poet, writer, author of organic, Fiddleheads & Floss vol. 1

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