For those of you just joining in, Fiddleheads & Floss Writing Services is offering a FREE 7-day course called #GrowMyFollowing. Today is Day Two and today we will cover a 3-tiered approach to hooking your readers, gaining followers, and driving engagement.
Now that we have:
Let us move on to the Tips & Strategies for DAY TWO. The concepts we will cover today will change how you have been approaching the marketing of your work--entirely. In this newsletter we’ll address the first of the three tiers; your Call to Action. The other two are covered in the email you received from Fiddleheads & Floss.
The 1st Tier: Your CTA (Invitation)
What is a Call to Action?
The call to action is a specialized form of copy with a purpose. It is essentially an invitation for your reader to:
Follow your work
Sign up for your newsletter
Subscribe to your paid newsletter or service
Purchase a course you have designed
Buy your book
Share your post
Buy your merchandise
Keep in touch
What makes an effective CTA?
An effective CTA will capture your reader’s interest, appeal to their emotions, and create excitement, curiosity, or urgency that will generate clicks and follow-through. They should be short (less than 10-15 words!) and can be included within the text of your work, an email, within a clickable “button” or in a bio-esque tagline at the conclusion of your post.
The purpose is to create high conversion and click rates from the readers who come across your work. A good CTA will make your reader want more of what you have to offer them.
Tips for writing a good CTA
Keep it short and concise
Use a strong verb at the beginning of your CTA
Avoid passive language
Use at least one word that provokes emotion or enthusiasm
Think of the reader’s need and offer a solution
Make it easy and comfortable (avoid scary language like “subscribe” or “sign up”)
Establish a sense of urgency
Make your CTA pop with bold, italics, color, larger font, a button. Make it easy to read and oh-so-clickable!
Thanks for reading and for joining Fiddleheads & Floss on this #GrowMyFollowing journey. Ideas or thoughts about CTA’s? Leave them in the comments!
Christina M. Ward
Blogger, poet, writer, author of organic, Fiddleheads & Floss vol. 1